Despite the fact that selling and buying links is not good according to the Google Webmaster Guidelines, it is done a lot and Google does it itself in the form of selling Adword links (the paid search results). When links are bought in moderation and selected properly, it can be worthwhile provided it is done to a very limited extent and properly researched. In our opinion, buying links is basically not necessary unless you are operating in a very competitive market. There are plenty of free links for most markets that allow you to rank the top of Google.
Sell links
Suppose you have a pretty good site or blog and you want to make a little money from it by selling some links, how much can you charge for a link publishing? The price you can ask for a link depends on several factors, including:
- PageRank (Discontinued, better use Domain Authority nowadays);
Although Pagerank does not say anything about the “ranking capabilities” of a website and is easy to “game” (eg by buying dropped domains), Pagerank was an indicator that was often used to determine the price of many link sellers. Nowadays we use Domain Authority, Page Authority, Trust Flow and Citation Flow as quality metrics. My advice has always been not to focus blindly on metric, but also to look at the number of backlinks that a domain has from unique c-class ip addresses and manually check the quality of these linking domains and pages. Of course dofollow linksthat are naturally blended in a quality piece of content are preferred. If the page has got many interaction and visitors even better. Those will be the highest quality links and hardest to pursue. Creative materials and quality content can get you more attention especially when this is published on sites where your audience hangs around.
- Number of backlinks from unique ip addresses;
A domain with a natural link profile has backlinks from a varied number of domains that are hosted on different servers and thus IP addresses. In addition, the geography of those IP addresses in most markets is strongly linked to the target audience of the website (can be set in Google Webmasters). In many backlink checkers such as Ahrefs.com you look at referring domains, please note that this is not the same as referring ip addresses. More advanced backlinks checkers (who often need more time to find out all parameters) can find out the number of referring ip addresses and referring C-Classes.
- DMOZ Listing (discontinued, only archive of old Dmoz site is available);DMOZ is was an important directory (Pagerank 8) that was highly valued and “Trusted” by Google. There is an archived version available, made available by the Internet Marketing Ninjas, you can find the archive site here. A listing in this directory will make your website more “Trust” and this will boost your rankings. Until about 2003, it was fairly easy to get a listing in this directory, and a listing in this directory was almost always guaranteed to get high rankings in Google at the time. Nowadays, getting a listing in this directory has become very difficult because this “human edited directory” is almost no longer maintained. A lot of editors have been appointed who do not respond to new link requests. They are likely to be thrown to death with this and simply do not respond anymore. You can request a DMOZ listing from us for € 50. We can then make the request for you in the correct category and according to the extensive guidelines of DMOZ, but there are never guarantees on a listing as the review always lights up with the editor and they do not always respond.
- Yahoo Directory (no longer exists); Another important directory much appreciated and trusted by Google is the Yahoo Directory (Pagerank 7). The Yahoo Directory is a great example of a paid directory link that does make sense. An investment in a link from this site indicates to Google that it is a serious business as the link costs $ 299 per year (for an adult link this is $ 600 per year). A spam site is not likely to make a solid investment so you can increase your trust rank with such a link.
- Alexa Rank; Calculate the Alexa Rank of your website here. The Alexa Rank indicates whether a website receives a lot of traffic. The Alexa Rank is not very accurate, especially for websites in small niche markets (websites that receive less than 5000 unique visitors per month). Alexa has indexed some 30 million sites. The Alexa Rank is also fairly easy to influence, although there are few webmasters who deal with this as it has little advantage for the rankings of a site. Manipulation of the Alexa rank is perhaps more done at large sites in order to sell links and advertisements more expensive to interested link buyers and advertisers. Use the Alexa rank poorly as an indicator of link value and don’t place too much value on it. The real reliable visitor data can be better requested from the webmaster. He will then have to send you proof in the form of, for example, a Google Analytics report in which you can see how many unique visitors the site has per month. It would be even better if the webmaster opens a guest account for you in Google Analytics so that you can view the statistics with your own eyes. You can then be sure that there is no photoshopping or that a too positive submitted time recording is sent. With the information about the number of unique monthly visitors you have an indication of the possible number of visitors that a website can play through, thus generating direct traffic from the site that links to you. Links that pass through a lot of traffic make you less dependent on traffic from the search engines and can generate traffic that converts well. It would be even better if the webmaster opens a guest account for you in Google Analytics so that you can view the statistics with your own eyes. You can then be sure that there is no photoshopping or that a too positive submitted time recording is sent. With the information about the number of unique monthly visitors you have an indication of the possible number of visitors that a website can play through, thus generating direct traffic from the site that links to you. Links that pass through a lot of traffic make you less dependent on traffic from the search engines and can generate traffic that converts well. It would be even better if the webmaster opens a guest account for you in Google Analytics so that you can view the statistics with your own eyes. You can then be sure that there is no photoshopping or that a too positive submitted time recording is sent. With the information about the number of unique monthly visitors you have an indication of the possible number of visitors that a website can play through, thus generating direct traffic from the site that links to you. Links that pass through a lot of traffic make you less dependent on traffic from the search engines and can generate traffic that converts well. With the information about the number of unique monthly visitors you have an indication of the possible number of visitors that a website can play through, thus generating direct traffic from the site that links to you. Links that pass through a lot of traffic make you less dependent on traffic from the search engines and can generate traffic that converts well. With the information about the number of unique monthly visitors you have an indication of the possible number of visitors that a website can play through, thus generating direct traffic from the site that links to you. Links that pass through a lot of traffic make you less dependent on traffic from the search engines and can generate traffic that converts well.
- Age Domain;Google values and trusts old domains more than new domains. In general, older domains are easier to rank than new domains. Yet new domains can also be ranked well when buzz is created around the domain and there are many social indicators that the domain is home to a product or service that is valued and thus adds value to the web. Google would be crazy not to properly display new developments in the search engine as that would reduce the user experience and Google would therefore not provide a good service. Google must therefore do everything it can to provide better search results than the competing search engines in order to remain the best search engine. If they don’t do this, users will switch to the better search engine and this can go very quickly.The best tool to find out the age of a domain is the WHOIS tool from Domaintools .
Buy Links
Of course, the above rules for determining the value for selling links also apply to determining the value when buying links. If you want to purchase a link yourself and want to know whether it is worth the price, you can calculate this with the SEOChat “Link Price Calculator” below.
Calculate the possible link price below with the Link Price Calculator. Note that the tool does not always work well and is not a substitute for an objective specialist look at the link value as there are many metrics that determine the link price.
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If you are interested in a list with link options in your niche then please send us your wishes .
