Category Archives: SEO Tips

SEO Scan Aanvragen

Gratis SEO Scan

For a successful link building campaign it is important that we first check whether your website shows good on-page SEO.

First we want to know what your goals are, what the market situation is like, what the competition is doing to achieve online success, how your conversion strategy works (conversion funnel) and other most important SEO factors that determine your success online. All in all, this determines your growth opportunities.

Website Architecture

Important factors that determine whether your website architecture works well for good ranking possibilities:

  • Is your keyword in the meta title?
  • Is this keyword at the beginning of your meta title?
  • Do you have your main keyword in your domain name?
  • Is your keyword in the meta description?
  • Are all your meta titles and meta descriptions unique and not too long or too short?
  • Do you have your keyword and related keywords (lsi keywords) in the H1, H2, H3 H4 tags?
  • Does your site have a good internal link structure with the correct keyword anchors?
  • Does your site have search engine friendly urls?
  • Do you use the Alt-Tags of the images with keywords?
  • A single keyword in the Meta-Tag can help a little
  • The keyword density should not exceed 2% post Google Panda Update
  • Do you have enough text on the page?
  • Do you have no hidden texts or links on the page?
  • Is your content up to date and is your content updated regularly?
  • Does your site not contain duplicate content?
  • Link building analysis

Determining the current link profile is very important before we get started with link building. After all, we want to ensure that the link profile that now works well in Google and with which your top competitors score high, is improved so that you will be in the top. What do we pay attention to?

  • Number of external backlinks
  • Ratio nofollow / dofollow links
  • Number of referrals from unique domains
  • Number of referrals from unique IP addresses
  • Number of referrals from unique C-Class IPs
  • Ahrefs Rank
  • Domainpop
  • SEOMoz Domain Authority
  • SEOMoz Page Authority
  • Number of outbound backlinks linking page
  • Social media backlinks
  • Technical data of your website and source code

A website that loads quickly and complies with the standards will be indexed better and score better in Google. These are the points that matter:

  • The loading time of your site
  • Good display on mobile
  • Charging time on mobile
  • Optimization for mobile
  • Programming language used
  • Programming language in accordance with W3C standards
  • Amount of code on your site
  • Directory browsing
  • Server signature
  • Dedicated or Shared Server IP
  • IP canonical
  • Robots.txt
  • XML Sitemap present and registered with webmasters
  • HTML Sitemap available
  • Lead form
  • Number of pages
  • Data and history of your domain

A number of factors about your domain can contribute to more trust and easier ranking of your site.

  • Age of your domain
  • Registration duration of your domain
  • Number of update and expiration of your domain
  • Number of domain references
  • PageRank
  • Alexa Rank
  • Whois data
  • Signed into Google Webmasters
  • Logged in to Google analytics
  • Keyword research
  • MozRank
  • Moz Domain Authority
  • Moz Page Authority

Request more information about an SEO Scan

 

Linking To Authority Site Can Improve Search Engine Results!

Most people think that it is unwise to link to other websites because they are afraid that they will lose link value to the site they are linking to and that the internal links will therefore be worth less and thus they will come out lower in the search results for their important keywords. When I am asked to optimize a website for SEO, I often encounter this problem. Often no other websites are linked, which in the eyes of Google seems rather selfish. A regular website with good information will always consult various sources and give credits to the original source.

Where can I link to?

Of course it is not wise to link to all kinds of obscure places on the internet or to sources that have nothing to do with the subject of your site. However, it is good to link to high quality websites that are strongly related to the topic of the article. The article must in turn connect well with the topic of the website. It is always better to focus a website on 1 specific topic. That way, it becomes a lot easier to get high in Google for the important keywords in this niche. The fact is that external links can certainly contribute to better results in the search engine as Google will associate your website with these high quality sources and you will be seen as more credible when you consult and refer to high quality sources.

Give first, then receive

When you link from your website to other websites, this can ensure that you also get links back. When you see that you regularly link from your articles to other relevant websites, you will also be more inclined to link back to your website without any cost. Outbound links can therefore also contribute to obtaining high quality links! In addition, it ensures that your articles are substantiated by the source citation which ensures a better user experience and it will also lower the bounce rate which is an important on-page seo indicator for Google.

When you show your website visitors that they can find a lot of qualitative information on your website, they will also come back sooner, which therefore ensures a repeat visit. The more good information you provide, the longer your visitors linger and the more they allow you business. Of course you can strategically pitch your services if this matches the information you provide.

Some tips for a good outbound link strategy

  • When linking out to other sites make sure you open the outbound links in a new window. This will keep the page of your website open and this will ensure that the bounce rate on your website remains low. You can do this by adding this tag to the html code of the link target = “_ blank”. Your link may then look like this: <a href=”https://en.wikipedia.org/wiki/Link_building” target=”_blank”> Link building </a>
    You can do that hier oefenen!
  • Link only to high quality sites
  • Make sure that the design fits perfectly with the niche your website focuses on!
  • In Worpdress (and many other CMS systems) you can set your websites to “ping” if you link out. Some websites have the ping enabled so that links appear at the bottom of the article to websites that link to that article. So you immediately get a backlink!
  • Make sure your links have a striking color that fits well with your site color palette. Blue is the most common color and research also shows that this is the color that is most clicked. Make sure the link is “follow” and notnoffolow“.
  • Your link may then look like this: <a href=”https://en.wikipedia.org/wiki/Link_building”> Link building </a> As you can see you don’t need to add the tag rel = “follow”. If you want to make your link nofollow, you must add a tag, namely rel = “nofollow”, but with a follow link you don’t have to because a link is already follow by default. Here you can practice giving a nofollow or a dofollow tag.
  • For outgoing links it is possible to add an icon indicating that it is an outgoing link. This way your website reader will not be surprised when they are redirected to another website. Below you can see some examples of such an icon. For WordPress there are several plugins available with which you can treat external links differently and, for example, add such an external icon or, for example, give a follow or noffolow.

external link icons

Conclusion:

There are many SEO experts who recommend using little or no external links. However, I believe that outbound links add to the user experience and are a good maneir to show Google which sites you want to be associated with. In addition, crediting the original source is simply a good way to improve your credibility and reward the author for good insights. When you link out, you also put yourself on the map with the person who receives the link because that website owner will also check his backlinks every so often and will also take a look at your website. Perhaps you also get something out of it in that way.

Linking To Authority Site Can Improve Search Engine Results!

Most people think that it is unwise to link to other websites because they are afraid that they will lose link value to the site they are linking to and that the internal links will therefore be worth less and thus they will come out lower in the search results for their important keywords. When I am asked to optimize a website for SEO, I often encounter this problem. Often no other websites are linked, which in the eyes of Google seems rather selfish. A regular website with good information will always consult various sources and give credits to the original source.

Where can I link to?

Of course it is not wise to link to all kinds of obscure places on the internet or to sources that have nothing to do with the subject of your site. However, it is good to link to high quality websites that are strongly related to the topic of the article. The article must in turn connect well with the topic of the website. It is always better to focus a website on 1 specific topic. That way, it becomes a lot easier to get high in Google for the important keywords in this niche. The fact is that external links can certainly contribute to better results in the search engine as Google will associate your website with these high quality sources and you will be seen as more credible when you consult and refer to high quality sources.

Give first, then receive

When you link from your website to other websites, this can ensure that you also get links back. When you see that you regularly link from your articles to other relevant websites, you will also be more inclined to link back to your website without any cost. Outbound links can therefore also contribute to obtaining high quality links! In addition, it ensures that your articles are substantiated by the source citation which ensures a better user experience and it will also lower the bounce rate which is an important on-page seo indicator for Google.

When you show your website visitors that they can find a lot of qualitative information on your website, they will also come back sooner, which therefore ensures a repeat visit. The more good information you provide, the longer your visitors linger and the more they allow you business. Of course you can strategically pitch your services if this matches the information you provide.

Some tips for a good outbound link strategy

  • When linking out to other sites make sure you open the outbound links in a new window. This will keep the page of your website open and this will ensure that the bounce rate on your website remains low. You can do this by adding this tag to the html code of the link target = “_ blank”. Your link may then look like this: <a href=”https://en.wikipedia.org/wiki/Link_building” target=”_blank”> Link building </a>
    You can practice here!
  • Link only to high quality sites
  • Make sure that the design fits perfectly with the niche your website focuses on!
  • In WordPress (and many other CMS systems) you can set your websites to “ping” if you link out. Some websites have the ping enabled so that links appear at the bottom of the article to websites that link to that article. So you immediately get a backlink!
  • Make sure your links have a striking color that fits well with your site color palette. Blue is the most common color and research also shows that this is the color that is most clicked. Make sure the link is “follow” and notnoffolow“.
  • Your link may then look like this: <a href=”https://en.wikipedia.org/wiki/Link_building”> Link building </a> As you can see you don’t need to add the tag rel = “follow”. If you want to make your link nofollow, you must add a tag, namely rel = “nofollow”, but with a follow link you don’t have to because a link is already follow by default. Here you can practice giving a nofollow or a dofollow tag.
  • For outgoing links it is possible to add an icon indicating that it is an outgoing link. This way your website reader will not be surprised when they are redirected to another website. Below you can see some examples of such an icon. For WordPress there are several plugins available with which you can treat external links differently and, for example, add such an external icon or, for example, give a follow or noffolow.

external link icons

Conclusion:

There are many SEO experts who recommend using little or no external links. However, I believe that outbound links add to the user experience and are a good way to show Google which sites you want to be associated with. In addition, crediting the original source is simply a good way to improve your credibility and reward the author for good insights. When you link out, you also put yourself on the map with the person who receives the link because that website owner will also check his backlinks every so often and will also take a look at your website. Perhaps you also get something out of it in that way.

The Best Free SEO Tools For Everyday Use!

gratis-seo-toolsBuilding a website is not a one-off action that you never have to worry about again. Ultimately, the website must attract an audience because it was built for that. There is a lot of work and effort in achieving the highest SEO ranking. The question now is; “Which tools can help with this and what should be paid for?” We then look at some free SEO tools with their associated features.

We will give you a review of some free SEO tools and let you know their functionalities and give tips for both new and professional users. Please note that not all functions are described and that this concerns a selection of the most eye-catching options. Ultimately, only your imagination places limits on what you can do with it. It concerns the following sites:

  1. Ahrefs-seo-toolbar
    A link for avid Firefox users. The site provides information on how to download the functions but is only available in English. The information is unclear and it takes a lot of time to find the right information. This site is not user friendly for the newbies but for the old ones it is well worth a look.
  2. SEObook
    At first glance there is a lot of information available, often with illustrations for clarification. There are also some video tutorials for users who want information quickly and do not have time to read the text. The site explains in detail how the rankings are indicated and is recommended.
  3. SEOmoz
    An extensive range of SEO related products, but not all of them are free. There is information available in English and the products range from Analytics to Web Explorers to Rank Trackers to Keyword Difficulty and more. For those interested there is a 30 day Free Trial option. Open Site Explorer is a free tool.
  4. Yoast Disable Personalized Search Plugin Voor Firefox
    Focus is on WordPress but also on Conversion Rate Optimization, Magento, Social Media and Analytics Goals Setup and many other features. It is not clear which of these features are free. There is an option to receive training for companies that want to do this. Information is individually aligned per country.
  5. SEOprofiler
    This site provides free information but it is mandatory to provide the URL of your website, an email address and password before the information is made available. If you are a DIY enthusiast, this may not be the best site for getting relevant information. For others who want to get the job done, a look is worthwhile.
  6. SEOkicks
    Previously only in German but now also in English. The backlink database contains more than 50 trillion dataset links collected in its entirety using proprietary web crawlers. The bandwidth is continuously expanded so that more volume is made available every time. A domain must be entered here to obtain the desired information. It is useful to check the backlinks of the competitors and try to use those backlinks for your own link building.
  7. W3C Link Checker
    At first sight, rather scant information is available. There is a space to enter a URL which is then checked for ranking. This is a site for the more advanced SEO aficionados who know what they are looking for.
  8. Rankz.io/tools/domain-authority-checker
    Here you can check up to 250 domains for DA and PA values once a day free of charge. There is no need to create an account.
  9. Clickminded.com/domain-authority-checker/
    Here you can check 100 domains at a time online for free for DA and PA values without having to register an account.
  10. Robin Gupta´s Bulk Domain Authority Checker
    Here is the possibility to check Bulk Domain Authority, Alexa Ranking, Page Ranking and IP address. SEO service is also offered, Niche Link Building and Graphic design for websites. It is more aimed at the professional users and companies. The free tools are limited.
  11. Buzzstream´s Meta Tag Extractor
    This site provides free options such as Email research Tool, Link Building Query Generator, Page Title Description and URL Extraction, HTML Link Extraction and for subscribers to this website there are services such as Link Buzzmarker, Listbuilder, Social Influencer Research Tool, Influence Evaluation Tool and a Outreach module.

Conclusion:

Of course it is useful if after a while one can judge at a glance whether it is worthwhile or not. When determining SEO ranking, a sixth sense is developed for knowing which keywords and markets are best. However, it is always useful to have additional data points, especially when it comes to new markets.

Most of these tools can determine the value of the markets with a high degree of accuracy. They extract valuable information and marketing data points to display an overview of the totality and competitive position at a glance. The links to the data sources are also available to gain a deeper insight.

This is by no means a complete picture of what is available on the internet. We have only selected a few sites that we believe can give a try for everyone who has to do with free offerings of SEO-related tools. It would be best to hire an expert, but for the adventurous computer tinkerers this is an ideal starting point.

meta-tags-optimalisatie

Optimizing Meta Tags For Better SEO & Conversions

meta-tags-optimalisatie

As a webmaster you will recognize that when you create a page you forget to fill in the meta description or due to lack of time quickly shake a description off the cuff so that there is something in it.

Still, you can gain a lot by thinking carefully about a well-optimized meta description and meta title. The big advantage of well-optimized meta titles and meta descriptions is that less link building has to be done to achieve top positions in Google. With a relatively small effort, we can achieve good results very effectively. In this article, we are going to briefly explain to you how to make giant leaps in Google by analyzing and optimizing all your current meta tags.

“Example of well-optimized meta tags”

Meta-Tags-Optimalisatie

“Example of well-optimized meta tags”

csv-to-columns

How fast to optimize the meta tags?

In order to analyze the current meta tags we will first have to save all the url’s of the current site. This can be done by looking at the URLs that are in the XML Sitemap or if there is not one in the HTML Sitemap. If that is not there, you can go through all important pages, blog posts and category pages 1 by 1 and save them or of course create an XML Sitemap or HTML sitemap and save it on your site. You then enter the XML Sitemap in Google Webmasters so that all your URLs are optimally indexed. After you have saved all URL´s in for instance Excel, go to this site to extract all meta titles, descriptions and meta keywords and then download the csv file. You convert the csv file to columns and then you have a nice overview of all meta tags of the relevant pages.

Distribute keywords across the pages

Now you can do your keyword research and if you don’t have one, quickly create one via the Google Keyword Planner Tool or let a professional do an extensive keyword research for you. Maximum 2 to 3 good keywords per page. If you have keywords left, you can choose to create extra pages for this. Put the most important keywords at the front of the meta title and also somewhere in the beginning of the meta description so that they appear in bold in the Google search results when your page is visible when one searches for this keyword in Google. For the important pages and keywords you can see how the competition has optimized their meta tags by looking at the top 10 positions in Google. Of course we want our title and description to be better optimized for SEO, click through rate and conversion / call-to-action so be creative and make sure you stand out. It is best to leave the meta keywords tags empty or add at most 1 or 2 keywords as you can be punished earlier than these keyword tags will do well for your rankings as they were often used in the past to fill up with keywords in order to do so. to start ranking for those keywords. If you want to add keywords here, they must at least appear on the page. If not, delete them.

Meta Tags Optimization Outsourcing

A well-structured website ensures that your website is eligible for Google Sitelinks and a good display in Google

If you cannot find a solution or if you do not have the time or expertise to do this properly, it is better to outsource this process. We have been doing this for years and know how best to write catchy titles and descriptions. The big advantage of well-written titles and descriptions is that Google knows better what your site is about and which pages will rank for which keywords. In addition, your potential customers are more likely to click on your search result in Google when it is relevant and catchy. A good call-to-action or KPI will ensure that you receive more quotation requests. Internet users have little time and immediately want to see why they should choose you, so this really helps! In addition, a well-structured site with XML and HML Sitemap has a higher chance of obtaining Google sitelinks, which also contributes to higher click through rates (CTR). In addition, backlinks have much more effect when the on-page SEO is well put together. So for the optimization of your meta tags, outsourcing on-page SEO and link building you can contact us and don’t forget to subscribe to the newsletter to receive more tips and offers!

Seo Benefit Of Confirm Google Authorship Now Clearly Visible!

Update: Google now uses the Structured Data tags to retrieve data such as author info.

As stated here on Search Engine Land, a website author benefits from confirming his Google authorship with Google. When you click on the back button after reading a blog post from a particular author, the visitor will see a maximum of 3 links with “more articles from …”. The condition for seeing this link is that one must have read the blog post for a certain amount of time (about 2 minutes). For example, Google knows that the blog post is interesting for the reader and will therefore want to show more related search results.

UPDATE 14-01-2015: Google Authorship images are no longer shown in Google

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