Optimizing Meta Tags For Better SEO & Conversions

meta-tags-optimalisatie

As a webmaster you will recognize that when you create a page you forget to fill in the meta description or due to lack of time quickly shake a description off the cuff so that there is something in it.

Still, you can gain a lot by thinking carefully about a well-optimized meta description and meta title. The big advantage of well-optimized meta titles and meta descriptions is that less link building has to be done to achieve top positions in Google. With a relatively small effort, we can achieve good results very effectively. In this article, we are going to briefly explain to you how to make giant leaps in Google by analyzing and optimizing all your current meta tags.

“Example of well-optimized meta tags”

Meta-Tags-Optimalisatie

“Example of well-optimized meta tags”

csv-to-columns

How fast to optimize the meta tags?

In order to analyze the current meta tags we will first have to save all the url’s of the current site. This can be done by looking at the URLs that are in the XML Sitemap or if there is not one in the HTML Sitemap. If that is not there, you can go through all important pages, blog posts and category pages 1 by 1 and save them or of course create an XML Sitemap or HTML sitemap and save it on your site. You then enter the XML Sitemap in Google Webmasters so that all your URLs are optimally indexed. After you have saved all URL´s in for instance Excel, go to this site to extract all meta titles, descriptions and meta keywords and then download the csv file. You convert the csv file to columns and then you have a nice overview of all meta tags of the relevant pages.

Distribute keywords across the pages

Now you can do your keyword research and if you don’t have one, quickly create one via the Google Keyword Planner Tool or let a professional do an extensive keyword research for you. Maximum 2 to 3 good keywords per page. If you have keywords left, you can choose to create extra pages for this. Put the most important keywords at the front of the meta title and also somewhere in the beginning of the meta description so that they appear in bold in the Google search results when your page is visible when one searches for this keyword in Google. For the important pages and keywords you can see how the competition has optimized their meta tags by looking at the top 10 positions in Google. Of course we want our title and description to be better optimized for SEO, click through rate and conversion / call-to-action so be creative and make sure you stand out. It is best to leave the meta keywords tags empty or add at most 1 or 2 keywords as you can be punished earlier than these keyword tags will do well for your rankings as they were often used in the past to fill up with keywords in order to do so. to start ranking for those keywords. If you want to add keywords here, they must at least appear on the page. If not, delete them.

Meta Tags Optimization Outsourcing

A well-structured website ensures that your website is eligible for Google Sitelinks and a good display in Google

If you cannot find a solution or if you do not have the time or expertise to do this properly, it is better to outsource this process. We have been doing this for years and know how best to write catchy titles and descriptions. The big advantage of well-written titles and descriptions is that Google knows better what your site is about and which pages will rank for which keywords. In addition, your potential customers are more likely to click on your search result in Google when it is relevant and catchy. A good call-to-action or KPI will ensure that you receive more quotation requests. Internet users have little time and immediately want to see why they should choose you, so this really helps! In addition, a well-structured site with XML and HML Sitemap has a higher chance of obtaining Google sitelinks, which also contributes to higher click through rates (CTR). In addition, backlinks have much more effect when the on-page SEO is well put together. So for the optimization of your meta tags, outsourcing on-page SEO and link building you can contact us and don’t forget to subscribe to the newsletter to receive more tips and offers!